Ecommerce businesses need to compete with large retailer giants like Amazon, Home Depot, Walmart, on product quality, price, and online attention. The main thing that differentiates successful brands is brilliant copywriting. If you can describe your eCommerce product, and highlight its key ...
Chris:Yeah. So, I know you runMarketingwords.comand you've been doing sales copy for variety of different things and for this episode we'll be primarily focusing on sales copy for Amazon sellers. Can you give us a bit of your brief background on the copywriting side and then we...
As you see, copywriting has an important role in the success of your business. That's why it has to be done strategically. Refreshing the copy for your business in the right direction can improve conversions considerably. What exactly does a copywriter do?
Google for copywriter swipe files. A swipe file is a collection of great copywriting that copywriters have stashed away. When they get stuck, they can flip through it for inspiration. There’s tons of sites that have compiled this stuff likeSwiped.co. Whenever you see an ad online that pe...
Did you know your Amazon product descriptions must follow set guidelines? Find out about Amazon’s requirements and how to win over potential customers.
Copywriting can seem like a dark art. It’s not. There’s a few, simple tricks that ALWAYS produce results. Get more sales, leads, and traffic just by changing a few words. And these steps are simple enough for a complete beginner to use. ...
According to the great Nora Ephron, "Everything is copy." In other words, you are your own vessel for creativity — and anything can be transformed into a story. In the copywriting industry though, copy is any word or group of words that compel you to take action. Whether it be to ...
Research is the biggest part of any copywriting process. Survey people who’ve already bought from you, run an Instagram poll to discover why people follow your brand, and see where your competitors’ weaknesses lie. Look for adjectives that crop up frequently during the process. What ...
Use good copywriting techniques for your product descriptions:One of the simplest ways to stand out from the crowd and generate more sales is with good copywriting. This starts with differentiating your product, finding the benefits that none of your competitors offer. To increase the chances of ...
To produce AI copywriting, all a human needs to do is give the software a prompt, like“write a product description for a plain black cotton t-shirt for men”(which has become much easier with seamless AI copywriting tools today).