Targeted messaging 101: Content writing vs. copywriting Yes: SEO and paid ads are both important for getting people to your site. But neither of those things will help you persuade customers to buy or sign up when they land on your site. Once they find you, you need to wow them with ...
Why does content writing matter? You can probably already think of some useful ways in which written content can be utilised. But why is this a niche that requires a special set of skills? While it’s true that anyone can write, it’s not enough to just put words on a page. Conten...
The main purpose of content writing is to provide information, educate or answer questions with deeper details. While content writing must also always elevate brand personality, it must aim at selling your products and services rather than just an idea. If we take the same example as before, f...
That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing. Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing. So: how do you actually ...
In simple terms, SEO-optimized content. So, why exactly do YOU need SEO content writing? In today’s fast-paced world, a majority of online users don’t have the time and patience to look past Google’s first page or even the first few search results. That’s why the second and the...
Content writing outsourcing is when you hire a third party—like a content marketing agency or freelance writer—to write content for you. For example, say your goal is to publish 30 B2B articles per month on your small business blog. You might outsource the writing to save your team time...
How to Outsource Content Writing Outsourcing content creation is a big topic. In fact,we wrote a whole e-bookabout it if you want to go deep. But what I’m going to do here is: Outline a basic framework that’ll help you get a great start, ...
How to write creative content: Next time you write a blog post, social media post — any digital content — make creative copy part of your content strategy.
Learn how start freelance content writing. We'll walk you through the whole process, from preparing your portfolio to getting your first clients.
What a writing habit is Why writing habits are important How to develop your own writing habit What is a Writing Habit? A writing habit is the act ofwriting regularlyto help you produce content on a consistent basis. It's not the same as “writing every day”, which some authors (includ...