Market research can inform key business decisions by showing how customers will respond. ✓ Learn how to get the market insights you need to take action.
Where do new research questions come from? This is at best only partially taught in courses or textbooks about clinical or epidemiological research. Methods are taught under the assumption that a researcher already knows the research question and knows which methods will fit that question. Similarly...
This pass requires great attention to detail. You should identify and challenge every assumption in every statement. Moreover, you should think about how you yourself would present a particular idea. This comparison of the actual with the virtual lends a sharp insight into the proof and presentati...
What happens when you don’t do market research? Without market research, business decisions are based at best on past consumer behavior, economic indicators, or at worst, on gut feel. Decisions are made in a bubble without thought to what the competition is doing. An important aim of market...
Pitfalls to avoid: Avoid asking leading questions, which reveal bias on your part and pushes respondents to answer in a certain direction (e.g. “Have you taken advantage of theamazingnew features we just released?). Don't ask loaded questions, which sneak in an assumption which, if untrue...
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Technological: The most egregious fantasy in the Paris Agreement is an assumption that “negative emissions technologies” could enable the world to stay below the 2°C goal (see Carbon Capture Snake Oil). Limiting temperature rise to 2°C would mean sucking between 0.5 billion and 3 billion me...
In addition, since the travel behavior changed greatly under the influence of the COVID-19 pandemic, a number of previous studies have made much efforts for the impact of COVID-19 pandemic on travel behavior. 2.1. Research and practice of customized bus services Customized bus services were ...
Technology management (TM) is highly related to the use of technology resources, and thus TM plays a crucial role in product innovation (Cetindamar et al., 2009). Based on this assumption, a lot of research has been conducted with the aim of providing deeper insights into the relationship ...
Systematic sampling is simple to conduct and easy to understand, which is why it’s generally favored by researchers. The central assumption, that the results represent the majority of normal populations, guarantees that the entire population is evenly sampled. ...