Better decision-making: Data analysis helps boost your confidence as a business owner and make better-informed, data-driven decisions. By analyzing data you’ll be able to get a snapshot of all aspects of your business, including what’s working and what’s not, the risks, potential opportun...
Learn how to become a data analyst and launch your career in data analytics, including the necessary skills you need to succeed. Read on to take your next steps.
How do marketers use analytics to make decisions? Big data and business analytics can help you predict consumer behaviors, determine ROI for your marketing activities, understand marketing attribution, and improve decision making. byMichael Keenan ...
Why Start a Career as a Data Analyst? In recent years, there has been an increase in people searching for how to become a data analyst. The role has become increasingly popular, which comes as no surprise with the massive amount of data we create in the modern world. Companies in all...
Keep in mind that data analysis includes analyzing both quantitative data (e.g., profits and sales) and qualitative data (e.g., surveys and case studies) to paint the whole picture. Here are two simple examples (of a nuanced topic) to show you what I mean. An example of quantitative ...
Fortunately, data analysis is a skill you can learn. You don’t need to be a “numbers person,” have an advanced degree in statistics, or sit through hours of in-depth training modules tounderstand how to analyze data. Instead, we’ve put together this guide to help you master some ba...
There are several types of data analysis, which are used to answer different questions relating to the dataset. A data analyst can deal with all of these within their everyday work. Descriptive analysisis used to answer the question, “What happened?” It involves the u...
An online survey tool may help you create and distribute surveys, but the real challenge lies in making sense of it all and turning raw numbers into actionable insights. If you are looking for ways to accomplish that, you are in the right place. Remember, survey data analysis doesn’t requ...
You should never have a single analysis point that doesn’t answer the question “what can I do with this data?”By assigning actions to your insights, you can change the story.Organic traffic is up 15%, great! Our content marketing worked, so let’s expand this approach to other ...
This method certainly does produce clearer differentiation and a clearer picture of what the most favoured choice is. However, if this is all you are going to do with the data, it begs the question, why you’re asking the question as a scale in the first place?