You can use a tool likeiSpionageto find additional data on competitors’ paid keywords. To do this, look at some niche terms that could be high purchase-intent keywords. As an example, in our organic search ana
How to Perform a SWOT Analysis for Marketing CampaignsThe first step in performing a SWOT analysis for marketing is determining the scope. Do you want to look at your marketing as a whole or a specific part of your overall marketing strategy? For example, you might want to focus only on ...
So how do high-quality sites like Wirecutter impact our SERP analysis? Simply put, if there is a website that has high-quality content within the SERP, then you should consider whether you have the resources to compete and outrank them. Step 3. Check for other opportunities The final step...
We learned visitors do not scroll to the section about Charlotte on the Story page. This section is important as it explains why Charlotte is an authority in the fashion industry and creates credibility around her brand. At the moment the visitors just see the header image. Hypothesis Analysis:...
Do an in-depth analysis of the following: Marketing materials you put out. Assets you created. Content you distributed across social channels to drive sales. Then determine the level of consistency of your marketing efforts and the overall quality of your marketing. An effective evaluation would...
What should be my conversion rate to meet a revenue goal? How many products do I need to sell per month to stay profitable?Essentially, a what-if analysis helps you answer this question: What would happen with [an outcome] if our store [executed a strategy/hit a KPI]?How...
For example, some common questions to ask yourself in a SWOT analysis are: Strengths: What are some advantages that give you an edge? What are you good at? What unique resources do you have? Weaknesses: What are the disadvantages that hold you back? Are there any gaps? What are you la...
A competitive analysis can help you refine your marketing, confirm your product pricing, and build brand loyalty. Here’s how to perform a competitive analysis to see how your business stacks up.
This analysis of "The Road Not Taken" by Robert Frost provides and example and tips for you to do your own analysis. Get a better understanding of this classic poem and then do your own analysis!
While an in-depth analysis is certainly going to yield the most insight, a good deal of information can be obtained just from your own desk. Here's how. How to conduct your competitive analysis 1. Identify your top ten competitors