You can use a tool likeiSpionageto find additional data on competitors’ paid keywords. To do this, look at some niche terms that could be high purchase-intent keywords. As an example, in our organic search analysis, we found that the term “boutique dresses” could be a useful term for...
So how do high-quality sites like Wirecutter impact our SERP analysis? Simply put, if there is a website that has high-quality content within the SERP, then you should consider whether you have the resources to compete and outrank them. Step 3. Check for other opportunities The final step...
The first step in performing a SWOT analysis for marketing is determining the scope. Do you want to look at your marketing as a whole or a specific part of your overall marketing strategy? For example, you might want to focus only on your content strategy, SEO, or a specific ad campaign...
Conducting a thorough high-level competitive analysis is essential to online success. Here, we walk you through the steps.
How do you create a what-if analysis in Excel? There are three ways you can run a what-if analysis in Excel: Scenario Manager (multiple variables), Goal Seek (reverse engineer your goal), and Data Table (one or two variables).
Sales funnel/pipeline analysis This type of analysis looks at your sales funnel or pipeline. It helps you understand how leads move through the stages, where they get stuck, and how you can make the process smoother to improve conversions. Here’s an example of a funnel analysis in Salesflar...
But not when you know how to do a competitor analysis! Enter the competitor analysis: An essential guide on how to conduct a competitor analysis! This document gives you an overall understanding of competitor analysis as well as an in-depth understanding of how to conduct a competitor analysis...
While an in-depth analysis is certainly going to yield the most insight, a good deal of information can be obtained just from your own desk. Here's how. How to conduct your competitive analysis 1. Identify your top ten competitors
The ratio analysis is also a critical component of analyzing the balance sheet and ties in to the benchmark analysis. A ratio analysis requires using the balance items to calculate various financial ratios, which can be compared to financial ratios obtained from the benchmark peer group. For exa...
A SWOT analysis can be broad, though more value will likely be generated if the analysis is pointed directly at an objective. For example, the objective of a SWOT analysis may be focused only on whether or not to perform a new productrollout. ...