You can use a tool likeiSpionageto find additional data on competitors’ paid keywords. To do this, look at some niche terms that could be high purchase-intent keywords. As an example, in our organic search analysis, we found that the term “boutique dresses” could be a useful term for...
Search intentis used to describe the primary reason for an online search. In other words, it indicates why the user typed their query into the search engine in the first place. But what does search intent mean in terms of our SERP analysis? In a nutshell: Our webpage needs to provide t...
Here's how to do a SWOT Analysis in 5 Easy Steps. Analyze your Strengths, Weaknesses, Opportunities, and Threats. Plust get our Free SWOT Analysis Template.
So you can formulate plans to outperform them and grow your market share. In short, a market analysis helps you grow your business faster and smarter. But how do you perform a market analysis? And what are the best tools and methods to use? Let’s find out. How to Do a Market ...
It can generate a lot of data but doesn’t tell you how to use that data. Understanding the limitations of a SWOT analysis can help marketers and business owners better prepare and improve their chances of success. Now that you know its limitations, how do you perform a SWOT analysis?
4. Marketing strategy analysis Delve into your competitors' marketing strategies: ● What social media presence do they have? ● Do they have an omnichannel strategy driving traffic to their website? ● How do they promote themselves on social? Do they vary their strategy based on the platform...
Analysts present a SWOT analysis as a square segmented into four quadrants, each dedicated to an element of SWOT. This visual arrangement provides a quick overview of the company’s position. Although all the points under a particular heading may not be of equal importance, they all should repr...
Making the right decisions for your ecommerce store isn’t always easy, but running a what-if analysis in Excel can give you the data you need. Here’s how to do it.
For example, some common questions to ask yourself in a SWOT analysis are: Strengths: What are some advantages that give you an edge? What are you good at? What unique resources do you have? Weaknesses: What are the disadvantages that hold you back? Are there any gaps? What are you la...
When it comes to PEST analysis, there are a lot of things to consider. Make the process easier with Lucidchart. Lucidchart is an intelligent diagramming solution that helps businesses visualize their processes, people, and systems. Use Lucidchart’s ready-madebusiness analysis and strategy templates...