What are the benefits of social media competitor analysis? Competitive analysis on social media provides valuable insights to help you understand where your brand stands compared to your competitors, and how you can win against them. Here’s a deep-dive into some of the important benefits of soc...
Social media sentiment analysis helps you identify when and how to engage with your customers directly. Publicly responding to negative sentiment and solving a customer’s problem can do wonders for your brand’s reputation. By actively engaging with your audience, you show that you care about the...
A social media audit doesn’t have to be a challenge. It’s necessary if you want your social media marketing to succeed. The audit will help you assess the results of your social media activities, discover your strengths and weaknesses, and implement necessary changes to your social media m...
To perform a social media competitor analysis, you have to identify your main competitors, what they're doing well, not so well, and where you can...
Free Competitor Analysis Tool Claire Beveridge is a content writer, strategist, and consultant for software and technology companies. She uses her 13+ years of experience in marketing to create engaging editorial that performs against the KPIs businesses care about most. ...
The Importance of Social Media Analytics Reporting In today's digital world, understanding social media is key to your business's success. Using detailed analytics reporting is important to improve your online strategy. It helps you do better on social media overall. ...
But how do you know if your social media profiles are driving engagement? The best way to find out is with a social media marketing analysis. Without a social media analysis report, it’ll be hard for you to determine if your social presence is actually helping you reach your business goal...
Social media competitive analysis helps you peel back the layers of noise surrounding your industry and its players. Has a competitor’s social post gone viral? Should you copy it or not? If you do, what kind of results are you hoping to achieve? And is copying that social post on-brand...
You also have the option to dive into specific conversations and pinpoint exactly what customers have said about you. Like in this example report for Netflix: A social media audience analysis helps you understand how your audience perceives your brand. So you can flag areas for improvement and...
Learn how to conduct a comprehensive social media audit for your business and enhance your online presence effectively. Read here.