This helps in combating fraud, in particular by detecting activities that do not match human activity. It allows Criteo to invoice our services to Advertisers, in particular when you click on our ads and create reports on advertising campaigns containing aggregate data for a set of users. Data ...
Retailers recognize the interest from brands to move up the funnel and, as such, are expanding their offerings beyond onsite sponsored product ads. Half of them plan to offeroffsiteto meet 2024 objectives, and 56% say it will be a key area of growth for retail media. Forty-seven percent ...