While AR applications are more customizable, Web augmented reality experiences are generally easier to develop, making them more cost-effective. Not to mention that WebAR can be easily shared via a URL, allowing
"Apple and Google are both great partners. We have deep relationships with them to develop and support these experiences and XR content in through Unity's 3D tools," said Parisi. "A lot of the democratized creation tools that are not for coders or developers or professional designers are buil...
In practice, commercial AR/VR game engines and software development kits, such as Unity [24], Unreal [25], ARKit [26], ARCore [27], A-Frame [28], and WebXR [29] have emerged as the go-to choices for professionals and enthusiasts alike [1,8,23]. Such tools have stood out due ...