The name of your site, your business or your blog. It could be your name if you’re building a personal brand… or something else. It could even be a made-up word. The thing about the name is that it will not exist alone. The other branding elements go with it in order to define...
How to Define Your Brand and Determine Its Value. David Haigh,Jonathan Knowles. Journal of Marketing . 2004David Haigh,Jonathan Knowles.How to Define Your Brand and Determine Its Value. Journal ...
Invest in necessary tools to determine the impact of social on bottom-line KPIs, such as sales leads and purchases, as well as the financial outcomes of social advertising. Empower experienced social users to share knowledge, advice and best practices through consistent training sessions and cross-...
To cut through the noise, you must have a strong brand image. Discover how to build and grow the brand image that boosts your bottom line.
Refer to your customer profiles and company goals to determine which channels to prioritize in your marketing. For example, if your target audience is Gen Z, you may invest in TikTok content instead of banner ads. Once you define your main communication channels, create guidelines and content st...
There’s an important step you’ll need to take before you launch your campaign: Determine if you’re a viable candidate by doing thorough research on yourself. This investigation into your brand perception looks into any potential liabilities and assesses the public’s impression of a candidate....
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s min...
The word “authentic” gets tossed around a lot, so it’s worth taking a moment to unpack what this really means: Something is authentic if it has clear origins. It’s also genuine, meaning it is exactly as advertised. In a sense, the advertised origins and qualities are your brand attr...
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Sentiment score: Social listening tools use language processing algorithms to determine whether a social post is positive, negative, or neutral. This helps gauge the overall public sentiment around your brand and products, which can help you flag potential issues and improve your offerings based on ...