There are some credible studies linked and a lot of recent information, but the publisher, purpose, and one-sided information are big red flags.ConclusionYou learned:How to ask questions about a source in order to determine credibility
Controlled narrative:A website allows a business to control its narrative andbrand image. It’s a platform to explain the value the business delivers, share customer testimonials, and showcase products or services effectively. Along with allowing customers to make online purchases, showcasing products...
Just like these storefront sales tactics urge window shoppers to enter their stores, there are ways you can nudge visitors toward adesired action on your website. When people take the action you want them to online, it boosts your website conversion rate. But did you know that the average ...
It’s even super important to do your research even if you’re creating an informative-only directory, such as awebsite for your local church. You should determine exactly what those members want to see so you can plan your content accordingly. Once you’ve finished your research, note down...
Speed is one of the most essential variables that determine a website’s ranking on Google, its traffic, and its conversion rate. Statistics indicate that40% of visitors will leave a website if it takes longer than 3 seconds to load. In order to increase website traffic and conversions, ...
You may want to work with a consultant or an agency to develop a paid media strategy and determine where to place your ads and how long to run them. A professional in this field will also be able to provide insight into what kind of results to expect from a campaign and how to improv...
Rather than looking at content and going, “Yes, that’s a good page” or “No, we should get rid of this”, you’re using the data available to you to determine which content to improve and what the best way is to do it. As a result, you’re making decisions based on how your...
and it should also help you recognize the gaps where you are missing keywords. It’s also beneficial to explore what your top competitors are ranking for, to determine if your website has been missing out on valuable words. This can be accomplished by using a tool such as MOZ or SEMrush...
Strategizing and careful planning is one of the most important stages of a campaign. It is when you determine the Why and What of your campaign. Why are you running a campaign, and what do you hope to accomplish? The first step of this is to identify your campaign goal(s). A campaign...
After researching what your domain could sell for, it’s time to determine the pricing strategy. The two most common pricing methods arefixedandflexiblepricing. Fixed pricingeliminates the hassle of negotiating domain prices, providing a faster transaction process. This is an effective method to use...