A brand that attracts its customers on the strength of its reputation alone is powerful – but it can be a fragile advantage if this reputation is not upheld. Committing to particular company values, monitoring brand reputation, and ensuring customers continue to be happy over time is necessary ...
A SWOT analysis provides a structured framework to help you do just that. By evaluating your Strengths, Weaknesses, Opportunities, and Threats in relation to your competitors, you can develop a strategic roadmap for success: ●Strengths:Where does your business have an advantage over your competi...
13 Close your eyes and try observing your pulse or blood flow A subtle way to slow the mind and become relaxed is to try to observe your blood flow and pulse. Sense the life within you and how everything is being taken care of inside. 14 Gently pull your ears out and listen! An in...
Share of voice data is your secret weapon to uncovercompetitive intelligence. It provides insight into competitor strategies, strengths, weaknesses and everything in between. Regular SOV analysis clarifies your competitive landscape, providing data-driven insights for success. With SOV data, you can: ...
However, there are instances likeVantage Pulsethat follow a 0-5 rating scale catering to the ease of their workforce. Now subtract the percentage of detractors from the percentage of promoters and derive your eNPS score. eNPS= %promoters- %detractors ...
Abrand positioning statementcan set you apart from the competition and tells consumers exactly how you solve a need for your target audience. To create this, research your competitors and understand what makes your brand unique. Perhaps you have a strength in an area that one of your competitors...
Looking backwards, employees and their managers can take a look at the new hire’s growth over time. As important as it is to recognize, acknowledge, and celebrate their strengths, it’s also vital to point out specific areas in need of improvement for them to work on in the future. ...
Take it seriously, but make it fun by creating a mood board or listing adjectives to describe your brand. Here are some brainstorming questions to get the ball rolling: What adjectives describe my brand? Who is my ideal customer? What colors represent my brand values and message? What ...
A Facebook competitor analysis can be exactly what you need to level up on the network. Understanding where their strengths and weaknesses lie is the first step to understanding how to outperform them on social. Compiling that data takes a lot of work, especially when analyzing multiple competit...
I know where to turn for help if something unexpected or confusing comes up at work. Open-ended questions: What three words would you use to describe the workplace culture at this company? If you were president of the company, what is the first thing you would change?