The Best Language to Use to Describe Location Here’s a few examples of location language to use instead of just [City, State]: “Remote,”“Virtual,”“Distributed,”“Work at Home,” etc. (these are examples to use to write a job description that can be done anywhere). Fun fact: E...
Understanding how to encourage & build brand loyalty could mean the difference between meeting/missing your revenue targets. Learn how here.
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To understand the above, first we need to understand each type of equity. What is brand equity? Customer equity and brand equity describe the type of loyalty your customers have towards your brand and the value of your brand-customer relationship. However, there are key differences between the...
A value proposition sets you apart from the competition in the eyes of your target audience. Get this free template to help streamline your efforts.
Production.Describe how long it takes to receive raw ingredients and how long it takes to produce your baked goods. You’ll also want to think about a contingency plan: How will you handle a busy season or an unexpected spike in demand?
Describe your experience with [brand name]. Have you purchased a product from [brand name] before? Are you currently using a product of [brand]? Of all the brands listed below, which do you feel is the best brand to purchase [product name]?
4 out of 5 people describe themselves as likely to choose a brand with a positive approach to environmental sustainability1. Add an “eco-friendly gifts” tab to your website to direct these shoppers to your selection quickly. Take inspiration from cosmetics brand The Body Shop2...
The Service Profit Chain and Customer Loyalty What is the Service Profit Chain?Wikipediaand the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others...
Creating that environment starts with understanding what employee loyalty is and why it matters. Recently, CO— spoke with two small business experts to help pin down this hard-to-define concept. What is a loyal employee? “I would describe a loyal employee as an engaged employee who is align...