Step #1: Define Your Goals for Your Content Strategy Great content isn’t created just to get views and clicks: it’s created for a specific purpose. Some of those reasons could be to increase awareness of your brand, bring in new customers, attract past customers, or increase sales. You...
In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy.Plus, we'll explore some examples of effective content marketing strategies for inspiration....
We need middle managers and senior leaders to work together to define a new way of leading and develop each other to rise to the occasion. 我们需要中层领导和高层领导携手共进,定义新的领导方式,互相促进以更好地应对挑战。 ...
If you’ve been taking notes and following our guide so far, then chances are, you’re already starting to see the basic framework of your marketing strategy. Let us now move on to fill in the more refined details, starting with yourtarget audience. Define Your Buyer Personas Your creativit...
This is my proven 9-step brand strategy process to help you build strong brands. I filled the worksheets with dummy text, so that you know where the answers go. However, before you start working on your brand strategy, let's quickly define what brand strategy actually is. What is a bran...
A marketing strategy is essential to effectively nurture your customers. Get powerful results by weaving together emerging trends and proven strategies.
That answer depends on how you define what makes a mood "good." It's tempting to think we should always try to avoid sadness and frustration, but no emotion is inherently good or bad — they're either helpful or unhelpful depending on the situation.答案取决于你如何定义“好”心情。你很有...
What Is Corporate Branding? How To Develop a Brand Strategy Corporate branding contextualizes and promotes your brand, as opposed to a product, shaping public perception and differentiating you from competitors.Start your online business today. For free.Start free trial ...
Let’s break down how a few of these renown strategists define “Strategy.” Michael Porter Michael Porter, the father of modern Business Strategy, views Competitive Strategy as “intentionally opting a collection of activities that are dissimilar to the competitors in order to provide a unique mi...
So then we move to strategy. In order to articulate your strategy, you’ve got to understand where you are today. And we use a trusty tool that is a SWOT–Strengths, Weaknesses, Opportunities, and Threats. So once you have a clear understanding of where you are today, and where the ...