This is my proven 9-step brand strategy process to help you build strong brands. I filled the worksheets with dummy text, so that you know where the answers go. However, before you start working on your brand strategy, let's quickly define what brand strategy actually is. What is a bran...
Step 1: Define Your Goals for Your Content Strategy Great content isn’t created just to get views and clicks: You create it for a specific purpose. Some of those reasons could be increasing brand awareness, bringing in new customers, attracting past customers, or increasing sales. You could...
We aim to reinforce the DEI strategy through the cases and scenarios we employ and the visuals we use. We want our content to be representative of the diversity we aim to achieve. UpvoteReply Director of HRa year ago We define diversity as the differences that drive innovative ...
A marketing strategy is a clear, actionable roadmap that defines the big-picture approach for attracting an audience, engaging with them, and converting them into customers to help a business achieve its goals. A marketing strategy focuses on the overall direction—the “what” and “why” of ...
Every company looking to attract users or customers needs a go-to-market strategy. Explore how to create yours and what good looks like.
Define your business model: As you think about ways to make money from your idea, think about the exact business model that will help you to grow your business in a manageable way. Think: How do you want your business to look a year from now? Two years from now? Five? Is it sustain...
Step 1: Define Your Blogging Goals Before you do anything else, you need to figure out what you want to get from blogging. Theseblogging goalswill inform the whole of your strategy. It’s impossible to figure out how to create a successful blog if you don’t even know what “successful...
A go-to-market (GTM) strategy is a step-by-step guide that helps you define, develop and deliver your start-up’s business strategy. Its purpose is to help you plan what to do to make the launch process successful by providing a road map for the actions you need to take. Every star...
How to define a product vision that lands If you want to have a powerful product strategy, you need to know where it's taking you. Your product vision provides that guidance. Last updated 10 Dec 2021 Reading time 9min Share In the previous chapter of this guide, we looked at building ...
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers. If you're having trouble planning for the upcoming ...