Define and determine success. With benchmarking, you get to decide what success looks like for your company. For example, if your benchmark for success is a consistent 10% increase in lead generation YoY and you’re on track to hit 11%, you’ll know you’ve exceeded expectations. Identify...
What is benchmarking? Benchmarking is when a business uses data to compare its activities to other companies. Most often, a business will create benchmarks to measure its performance against competitors or other companies engaged in similar activities. However, benchmarking can be performed against...
KPIs give teams a benchmark for tracking their own performance. Knowing the organization’s standard helps them define benchmarks for the smaller goals that contribute to organizational objectives. A sales team, for example, can use the company’s revenue growth target to create sales targets for...
Some marketers take the audience component a step further to create audience personas. These personas define who your ideal customer is, what they look like and how they spend their time. Note that you may have more than one target audience: In the example above, while it’d be the men t...
Learn how to define your organization's key performance indicators (KPIs) by establishing clear objectives and choosing KPIs that are fixed, capable of forecasting, and avoid common mistakes.
See what they're doing well and where they might be falling short–this can help you find opportunities to stand out and offer something different. Finally, set clear, actionable goals to stay on track. Define specific benchmarks–like website traffic, engagement rates or conversion metrics–...
Tracking your share of voice can give you valuable insights into how to stay ahead of the competition and increase your online visibility. What Next? Now that you've got your SEO benchmarks in place, it's time to roll up your sleeves and get down to business. ...
But it’s quite hard to define how representative of your own users the Chrome UX Report is. The report serves as a ballpark range and can offer a good indicator of things to improve on an ad-hoc basis. This is why it’s a very good idea to use a Real User Monitoring (RUM) tool...
Tip Run a detailed analysis and identify readiness by team and user group; we recommend piloting Viva Goals on one team first to identify and address any issues in an early, controlled environment.2. PlanDefine success criteriaWhat are you trying to accomplish with Viva Goals? What ...
Measuring employee engagement monitors new initiatives, increases your return, & keeps your employees happy. ✓ Learn how to measure employee engagement!