Your domain name is what visitors will type into their browser when they want to visit your website. Think of it like your address for the internet. Generally, it will end in a .com, .net, .org, or one of dozens of new options like .club, .plumber, .business, .money, and .acade...
Where to Get Local Citations The Essential Local SEO Strategy Guide- A comprehensive beginner's guide to SEO marketing for small businesses. The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report- Our local business review survey outlines key takeaways regarding the impact...
In Real Life: Local SEO Tactics- In this course, local business owners learn how to get the most out of their SEO strategy using skills and knowledge they already have. The Essential Local SEO Strategy Guide- A comprehensive beginner’s guide to SEO marketing for small businesses. ...
In 2024, capturing these local searchers on Google can make or break a business. As consumers increasingly rely on “near me” searches and mobile devices to find services, Google has become the most powerful platform for reaching local customers exactly when they’re ready to buy. In this gu...
2. Create location-specific landing pages Create a dedicated landing page for each geographic area, if your business serves multiple locations. For example, a landscaping company serving Dallas and Fort Worth could have separate pages for “Lawn Care in Dallas” and “Landscaping Services in Fort ...
Since its inception in 1912, the Better Business Bureau (BBB) has been one of the go-to resources for sizing up a business’s performance and trustworthiness.1 If you're looking for a new wireless service provider or a local plumber, you might check the BBB profiles of businesses you're...
Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) while your ideal customers are looking for products and services like yours via Google Search or...
In addition to Google Maps, you also want to check listings like Yelp, Facebook, Apple Maps, Yahoo, Bing, etc. Source: Moz How To Fix It: With so many listings and directories out there, periodically checking and updating them for accuracy can be time-consuming. Keeping your business ...
A coffee business rarely fails because of its coffee. Sometimes, serving your coffee is the easiest part. Unfortunately, failure commonly occurs due to operational knowledge, poor accounting, mismanagement, and insufficient funding. This is especially true for drive-thru coffee stand owners who too ...
Create local landing pages Customize your local landing page to the audience’s specific needs and preferences. This approach will help local traffic connect to and engage with your business, increasing your odds for conversions. Local landing pages might include location-based keywords, local customer...