Content is king when it comes to marketing. Learn how to build a strategy, create engaging content, and track your progress using this ultimate guide.
Create curated content that's specifically for this audience. For example, our target audience is marketing professionals. Therefore, we create valuable content for marketers. To curate your content, start with detailed buyer personas and competitor research. Next, create clusters of content that are ...
However, writing quality tech content requires more than a personal interest. In many ways, mainstream tech journalism took a long time to gain credibility, and many would argue that it has always been most credible in the hands of everyday users rather than journalists. Here are some top wor...
It’s great to get more eyes on your content and more shares on your share counter, but you want to create content that can do so much more than that. Ideally, it should help you reach your business goals. How can content do all that exactly? That’s a valid question. Truthfully, ...
Ready to Create Better Content, Faster? “There’s Always More to Write and Never Enough Time…” Whether you're running the show solo, leading a team, or crafting those killer posts that draw people in, we all hit the same wall. Too much to say, too little time to say it. ...
I like to think of trends as the “path of least resistance;” the hidden force that can help you connect with people on a scale without having to fight for their attention. The goal of following trends is to create content around the topics people already consume and like. ...
This article shows you 11 types of content that you can create that your readers will want to share with their business contacts and friends, resulting in increased exposure and leads for your business. Do You Want A Hands-Free Business? Then get this guide to help you systemize your ...
I like to think of trends as the “path of least resistance;” the hidden force that can help you connect with people on a scale without having to fight for their attention. The goal of following trends is to create content around the topics people already consume and like. ...
To create additional levels, just use theTabkey or the “Increase Indent” button. At some point, the bullets or numbers may start again, which is typically when you reach the fourth level. Checklists in Google Docs If you want to create a Google Docs to-do list, then use the checklist...
Create with intent Make ittoovaluable Stay creative Lean into your strengths and passions Create action-oriented content Alright, now that that’s out of the way, let’s get started! Define ‘engaging’ To be fair, coming up with a clear definition of engagement as it relates to content ma...