Not sure where to start? We’ve got you. This post will show you how to create an email marketing plan in 7 steps. 7 steps to create an email marketing plan Sitting down to create a marketing campaign plan might sound daunting, especially when you have tons of ideas and are ready to...
A strategic, tailored approach allows you to do more than just churn out emails to your leads. It allows you to use real-time data to create measurable successes for your brand, learn from past email marketing campaigns, and get the most out of future marketing efforts. Benefits of developin...
How To Create An Email Marketing Campaign That WorksAndrew Rondeau
What worked: Charity: Water’s email marketing campaigns are highly emotional and engaging, and the organization uses storytelling to create a personal connection with its audience. The organization’s focus on transparency and accountability also helps to build trust with its audience and encourage do...
It's a great way to introduce a product or service and can generate positive results. Email marketing is effective because it's a “top-down” approach. People tend to trust their peers, so if you reach out to people directly, they are more likely to open the message. ...
Email is a great choice for marketers. Research shows that for every $1 a company invests in email marketing, they'll see a $21 return. Email is also the communications tool of choice in our...
Common goals for email marketing campaigns include: Increasing brand awareness Driving web traffic Boosting customer engagement Improving conversions Generating or nurturing leads Enhancing customer retention Use theSMART goalstructure to create useful goals for your campaigns. SMART stands for specific, measur...
We’ll guide you through the fundamental components of crafting an effective email marketing strategy that works.
Learn how to create email marketing campaigns that help you capitalize on your potential and maximize your return on investment.
A successfulemail marketingcampaign starts with a strategy. This fundamental step provides campaigns with coherence, structure, and definition. It keeps your message on target and helps you accomplish your marketinggoals. To create a winning strategy, you need to know what it entails. Then it’s ...