Although there isn’t a general foolproof formula, thereisa guide that can help you craft the best social media updates and posts possible.An infographicfrom My Clever Agency provides basic guidelines for creating effective Facebook, Twitter, Pinterest, and Google+ posts. Here are a few of the ...
If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place. You already know that the first step for creating sponsored posts is to know your audience. There’s no need to repeat it. It’s time to expand your knowledge into someth...
When someone enters a contest on social media, over62%of them will specifically share contest details with a friend to encourage them to enter the contest as well. In the marketing industry, we call this “word-of-mouth advertising” and it accounts for approximately13% of all customer sales...
Calendar tools like Sprout’s help you streamline your social posts, from planning to posting, across channels in one place. Use thisguideto get a complete view of how you can create and leverage a social media calendar. 6. Automate the right way ...
“The targeting options on social media help to ensure that your ad falls on the eyes of people who actually want to see it,” said PicMonkey Senior Social Media Manager Jenn Reiner. Each network offers slightly different targeting options, but you can usually specify the location, gender, and...
6. Create a calendar Creating a content calendar can help you plan your social media posts ahead of time, helping to save you time. If you plan to post on social media daily, consider using a social media management platform that will allow you to schedule posts on all your platforms from...
Step 1: Review Your Social Media Goals Before you create any plan, you need a clear idea of what you’re trying to achieve. We all have some kind of goal for our social media posts, but it pays to narrow in on this and make them much more implicit. When you know exactly what you...
Social media is a noisy environment. Everyone is posting for attention. If you want to stand out, you need a crystal-clear vision of what you want to achieve, and how you’ll get there. Your social media marketing strategy is an overarching plan for how you will create social content, ...
Finding an effective social media strategy for your business is vital in making your presence known online. Check out our advice!
create a timeline and resource document of when to find links, good places to start (such as industry blogs and news websites), and how to schedule and display the links on your accounts. Creating images for social media posts should also be part of the process, if you want to use uniq...