Another important consideration when creating an effective content plan is looking at the website content that is already working well. These are the posts that are receiving the most traffic and that your visitors spend the most time on. For example, it’s always a good idea to look for yo...
The more specific you are in your content brief with how you want your content formatted, the better piece your writer will be able to return to you. The less specific you are, the more decisions the writer will make on their own. These creative decisions may or may not align with your...
It can increase SEO rankings, enhance brand and product awareness, and encourage your audience to buy a product or share information – but what makes truly effective online content? On this two-week course, you’ll find out how to create engaging content that meets your goals. You’ll ...
“Because (online premium sales) is new for us, we wanted to create additional visibility for the consumer and make sure they can find it,” says Conrad. You can go to bucks.com/premium to find a searchable, shoppable hub displaying all of the team’s premium spaces, but you can also...
User-created content:Users love getting involved and seeing their name onscreen. Contests or other ploys to get people to send you their content is cheap and effective. Serialization:Don’t make every content piece self-contained. Keep people coming back for more with serialized or multi-part ...
Effective design can only enhance your website. If your page proves difficult to navigate and or read, you may discourage visitors from staying long enough to learn about your work. So: 1. Avoid too many different type styles or illegible fonts ...
Document your brand voice and tone to help content creators speak the same language. Here’s how: Voice: Draw on your brand personality traits to create an ideal voice for your brand. It can be playful, witty, formal, motivational, or anything that represents your identity. Tone: Create ...
Many companies struggle to create great content because: They don’t have the time to research the competitive landscape. They don’t have the expertise to develop topics that address the needs of their target customers. They don’t understand what their audience is asking or searching for onli...
A content marketing funnel is a framework designed to help you create content for target audiences at various stages of the buying journey. And guide them toward becoming paying customers. The main content marketing funnel stages are: Top of the funnel (ToFu): Content that builds awareness of ...
Choose the most effective channels for community building. Determine the most appropriate style and tone of communication. Tailor content and activities to their needs and interests. Predict and manage any potential challenges that might arise within the community. ...