Direct mail campaigns aren’t as common as they used to be, but it’s still an effective marketing strategy. Direct mail has amedian ROI of 29%, only falling short of social media by 1%. And the fact that direct mail isn’t as popular as it used to be can work to your advantage....
“Besides the pure aesthetic, your design has to follow postal rules if you don’t want to pay extra for irregular sizes or pieces that don’t comply with postal regulations.” Most direct mail services have an in-house design team to help you create the most effective mailers to match ...
Direct mail works even better when combined with digital marketing strategies. Rather than viewing direct mail and digital efforts as separate channels, consider how they can complement each other to create a cohesive marketing plan. For instance, you can include QR codes on your mail pieces th...
The most effective email campaigns begin with a detailed marketing plan that establishes what you’ll do, why, and how. Not sure where to start? We’ve got you. This post will show you how to create an email marketing plan in 7 steps. 7 steps to create an email marketing plan ...
Here, you will learn about tools to connect with your customers through effective email marketing campaigns. Email marketing or mailing is a digital communication strategy that allows the company to interact and strengthen ties with current and potential consumers. In this way, you will be able to...
To create a successful direct email marketing strategy: Determine your goals: The most effective strategy is tailored to your brand’s specific goals. Do you want to increase brand awareness? Increase your upselling and cross-selling? Improve your customer retention? Your goals will inform your ...
The most effective direct mail doesn't exist in isolation—it is part of an integrated marketing strategy. Here's how to create powerful connections between physical and digital touchpoints: Digital-to-Physical Connections Include personalised URLs (PURLs) that lead to customised landing pages Use ...
This post offers 7 tips to create CTAs that convert and examples of effective CTAs. What is a call to action? A CTA is a prompt for the reader to click through to take the desired action. It’s typically a button or a link with descriptive, actionable text, such as “Shop now,”...
+ How To Create an Effective Email Marketing Campaign Strategy + 4 Real Email Marketing Examples To Inspire You in 2022 Wrapping It All Up As rare as it is to receive a physical, hand-written letter from a friend, it’s 100 times rarer to get a promotional email that you actually en...
Paid Ads— evaluate the success of your campaigns and prevent a runaway budget usingRelateAds. This tool is will also create ads for you, which we’ll explore in the Marketing Strategy section. Brand Mentions— know what’s going on in your industry and what people are saying about your ...