Digital marketing now dominates the marketing landscape with a predicted spend of nearly $680 billion US dollars in 20231. As a result, ‘digital marketing strategy’ has become a well-used phrase in the business arena. But what exactly does it mean, why is it important, and how ...
6 steps to build an Amazon digital marketing strategy that works Amazon’s massive marketplace is a double-edged sword. Sellers have access to a global customer base and backing from a trusted brand. But competition is intense. You have to strategize and innovate constantly to go toe-to-toe ...
In today’s highly competitive business landscape, a winningdigital marketing strategyis essential for businesses to thrive and succeed. With the rapid growth of the digital realm, reaching and engaging customers online has become crucial. However, developing an effective digital marketing strategy req...
While developing an effective digital marketing strategy is not rocket science, it does take an investment of time and resources to create a fully optimized and integrated digital apparatus. But, the return on investment (ROI) of developing such strategy is typically much higher than that earned w...
03 What are the different types of digital marketing? SEO-focused website or blog Social media marketing Email marketing Content marketing Affiliate Marketing Paid Advertising 04 How to create an effective digital marketing strategy in 6 steps 1. Conduct customer research 2. Choose digita...
Head over to our Ultimate Guide on Digital Marketing. What is the importance of marketing strategy? Sometimes marketers and eCommerce owners get lost in the weeds, in the bits and bytes. They lose track of the overall vision of the business and the large goals. They lose track of the targ...
A marketing strategy is a company’s action plan for reaching potential customers and turning them into repeat ones. Here’s how to create yours.
How to develop a Digital Marketing Strategy: the Case of a Cafe BistroLuca Tagliaferro
How to Create a Digital Marketing Strategy Let’s walk through the steps needed to create a digital marketing strategy. Step 1: Establish specific goals Start by defining your goals. What do you want to achieve with your digital marketing efforts? These goals might include boosting sales...
How to Build a Digital Marketing CampaignMartin Kihn