The platform allows sellers to create a personal online store layout with the ability to manage the position of different elements. However, many restrictions still exist in manipulating the layout structure and elements’ positioning. This is explained by the fact that most websites, like eBay, a...
The first Amazon Prime Day was a one-day retail holiday exclusive to Prime members. Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increased sales and Prime memberships. According to...
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If you don’t have one yet,create a Google Merchant Center account. This is the place to add your product feed and connect your product data to Google Ads (formerly known as Google AdWords) so that you can start building shopping campaigns. Here, you’ll also configure your basic business...
sustainability Article How to Maintain the Sustainable Development of a Business Platform: A Case Study of Pinduoduo Social Commerce Platform in China Wu Zhao 1 , AnQi Wang 1 and Yun Chen 2,* 1 School of Economics and Management, Xidian University, Xi'an 710126, China; zhsxwu@xidian.edu.cn...
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