In recent years, many professionals are using LinkedIn to promote themselves and their experiences in a more personal manner – a trend that took off during the pandemic. Some users are finding human stories draw more engagement than corporate posts, and informality is much more common. While thi...
How to Create and Schedule LinkedIn Carousel Posts to Maximize Engagement + Reach What is a LinkedIn company page (and what it’s not) Think of your LinkedIn company page as your company’s LinkedIn account. You post on behalf of your brand, react to other posts as a company, and comment...
Ready to create a business website? Start building yours today.04. Write up a business planAnother essential step when starting a business is to come up with an organized plan. At its core, a business plan is a document that serves as a roadmap for how to structure, operate and manage...
Your SEO content strategy should focus on establishing authority and engaging your target audience. LinkedIn articles appearing at the top of the Google search rankings is an unmissable opportunity for companies to take advantage of. However, “corporate” content on LinkedIn doesn’t go over too we...
Yet, a quick look at a Fortune 500 leadership page suggests only one particular type of person can succeed in the corporate world. Yep! White, middle-aged men have been unjustly favored in the hiring process for decades. It’s time to change that. In the UK, the FTSE Women Leaders Re...
They are linked to your active corporate social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with your business. They redirect the user to a thank-you page that explains when and how you'll contact them. Companies that have advanced, thought...
Visuals do best on Facebook, where you can also create a photo album for them to be housed. To account for the 20 percent of promotional content, see how Santa Fe Properties did it for an upcoming home tour. Consider adding a compelling image as well to really spark engagement. 2. ...
How to Write a LinkedIn Headline A good LinkedIn headline follows four best practices: Tailor it to your audience, include your value proposition, use your prospect's language, and be accurate and honest. 1. Tailor it to your audience. SDR, BDR, account representative, c...
3. Create a Headline That Says It All Your LinkedIn page headline can fit up to 220 characters. Use them wisely—don’t waste this space saying:Hi, my name is Lisa, and I work in PR. Just like acatchy resume headline, this short introduction should include relevant keywords tohighlight...
Choose a focus like wedding photography, corporate events, or nature photography. Specializing in a particular style, like candid, journalistic, or classic portraiture, can also set you apart. Your USP might be your style, customer experience, or the products you offer post-shoot. Start an eCom...