Let’s go through the nine steps needed to create and implement content pillars. Tip Create a free Semrush account to follow along with the steps in this guide. 1. Define Your Brand Mission and Values Having a clear understanding of your mission and values gives you a starting point for ...
Content pillars are often forgotten in the world of search engine optimization. However, they offer an effective way to increase traffic and ensure your site is viewed as authoritative.
In this guide, you’ll learn how to create a content pillar for your website. How to create content pillars Follow the steps below to create content pillars for your website. 1. Find the main topic to create a content pillar around Grab a seat, a pen and paper (or laptop), then br...
Pillar pages—also called pillar posts orcontent pillars—are pieces of content that serve as the cornerstone of a topic cluster—a group of pages created to establish a website’s authority on a specific subject. They provide a comprehensive overview of a broad topic and link to related conte...
Using social media content pillars in your digital marketing strategy can benefit you immensely. The benefits I find most useful include. 1. Improves Planning By identifying content pillars, you can create a roadmap for the type of content you want to create and share, making it easier for yo...
So, that's what I'm going to cover today — all of the steps you need to take in order to create an effective piece of pillar content. 1. Select a topic for your pillar page As a refresher, a pillar content topic needs to be broad and lives at the center of your topic cluster:...
you'll risk producing inconsistent messaging. Instead of a haphazard approach, start with a concept the whole company can buy into. Don't assume you know your audience intimately; gather data to build a comprehensive understanding of who you're aiming to reach so you can create content that ...
When you establish content pillars, you don’t have to guess what you’ll create every month; filling your content calendar with new ideas becomes easy because you have pre-defined pillars to support.Some content pillar examples for a company that sells sustainably made t-shirts would be ...
Form-gated content offers Content pillars (if there is a download option) 6. Finally, a closed deal spotlight Look, traffic and search ranking wins are all great and should be publicly applauded. But if your content isn't bringing home the revenue bacon, then what exactly are you doing wit...
The answer to “How many pillars are there in SEO?” is that there are endless possibilities for the types of blogs you can write; however, the most common examples of effective content pillars are: How-To:Gives a step-by-guide through a process. For example, “How To Start a Business...