1. Capture interest.Good case studies tell a compelling story to potential clients of how your company rose to the occasion. Any project that your company has worked on can be a candidate for a case study, but the best ones showcase yourcompany’s unique positioningor how you solved a par...
How to Create a Strategy: A Case StudyMarian Banker
When you ask an existing customer to be the subject of a case study, it not only makes them feel special but it also reminds them of the benefits of your solution—which helps to reaffirm their loyalty. Plus, they’re getting extra brand exposure and a backlink to their own website, wh...
Imagine that you’re a customer who’s trying to decide between two businesses, each of which offers time management software. One company has a marketing case study that illustrates how it helped a customer save four hours per week. The other company has no case study. Which company would ...
This chapter explains how to design an alpha, the logic behind an alpha, how to convert an alpha idea into a mathematical predictive formula by using appropriate information, and how to improve the idea. It also introduces some important concepts on evaluating the performance of an alpha. The ...
Let's see how to create an awesome title page. Title Page Your title page depends on the prescribed citation format. The title page should include: A title that attracts some attention and describes your study The title should have the words “case study” in it The title should range betw...
Step 2: Create a theoretical framework Theoretical frameworks are used to guide the analysis and interpretation of data in a case study. The framework should provide a clear explanation of the key concepts, variables, and relationships that are relevant to the research question. The theoretical fram...
To help you arm your prospects with information they can trust, I've put together a step-by-step guide on how to create effective case studies for your business with freecase study templatesto help you create your own. To make things even more actionable for you, I’ll highlight so...
Set realistic expectations. While case studies serve as a helpful resource for prospective clients, they probably aren’t going to be world-renowned publications. Don’t worry if the case study doesn’t get higher than average engagements. You should continue to create them with the intention of...
There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as: An engaging headline A subject and customer introduction ...