1. Capture interest.Good case studies tell a compelling story to potential clients of how your company rose to the occasion. Any project that your company has worked on can be a candidate for a case study, but the best ones showcase yourcompany’s unique positioningor how you solved a par...
When you ask an existing customer to be the subject of a case study, it not only makes them feel special but it also reminds them of the benefits of your solution—which helps to reaffirm their loyalty. Plus, they’re getting extra brand exposure and a backlink to their own website, wh...
Imagine that you’re a customer who’s trying to decide between two businesses, each of which offers time management software. One company has a marketing case study that illustrates how it helped a customer save four hours per week. The other company has no case study. Which company would ...
This chapter explains how to design an alpha, the logic behind an alpha, how to convert an alpha idea into a mathematical predictive formula by using appropriate information, and how to improve the idea. It also introduces some important concepts on evaluating the performance of an alpha. The ...
When thinking about your case study strategy, consider which specific identities you want to target. Another option is to try this exercise:- If someone said, “I looked at your case studies and didn't see anyone like me, so I went elsewhere”— which commun...
To help you arm your prospects with information they can trust, I've put together a step-by-step guide on how to create effective case studies for your business with freecase study templatesto help you create your own. To make things even more actionable for you, I’ll highlight so...
Step 2: Create a theoretical framework Theoretical frameworks are used to guide the analysis and interpretation of data in a case study. The framework should provide a clear explanation of the key concepts, variables, and relationships that are relevant to the research question. The theoretical fram...
Set realistic expectations. While case studies serve as a helpful resource for prospective clients, they probably aren’t going to be world-renowned publications. Don’t worry if the case study doesn’t get higher than average engagements. You should continue to create them with the intention of...
Multiple case studies are useful when comparing different elements of a research question and trying to find similarities or analyzing the reasons where outcomes are different. Since the goal of a case study is to get an in-depth understanding of a specific situation, it is perfect for unique...
Why write a case study? Because they’rereallyeffective at converting leads into customers. Here are some of the many benefits of a good case study: Build customer loyalty:Not only is this an opportunity to engage with your satisfied customer, but to reaffirm why they chose you and why they...