If you want to build an agency in 2020, you have to keep creativity at the heart of your business. Your messaging should be laser focused on what your competitorscan’tdo - be creative. You can talk about data, automation, Martech, etc., but these should always be tempered by creativity...
If an agency leader intends to share its purpose with their team, the best way to bring true engagement is to marry it with a medium-term mission statement. A mission statement connects the team with purpose and leads to actionable outcomes that align everyone more with the purpose year after...
Even though remote working is growing as popular culture, there are many big cons to it. Even though it comes as cost savings, it is not suitable for an agency, especially when starting. The first major disadvantage of working remotely is that nobody will take you seriously. The first impr...
Discusses the basic steps in creating a successful agency succession plan. Goals for any succession plan; Benefits of a succession plan for the practice and the business leader's retirement; Different periods or parts of a succession.EBSCO_bspNational Underwriter / Life & Health Financial Services...
Many agency owners also work with marketing apprentices through Acadium to round out their human resources.4. Build an online presence that attracts your ideal clientsNow you’re ready to create an online presence for your marketing agency. Come up with a name (register the business name, ...
Hiring an ecommerce agency is a huge step for any store owner—but it doesn’t have to be a scary one. A number of partners can help you build your app, launch your store, or reach more customers. You might know you’ve reached the point where it’s time to hire an expert, but...
This combination of primary and secondary research can help you create a thorough SWOT analysis, which is an insightful way to measure and evaluate your overall business outlook against your competitors. To do this, create a table with four quadrants, where you'll rank your business’ strengths...
to embody the product’s core principles of upping WFH basics. The simple yet memorable logo pairs two interacting geometric shapes to create the concept of the product itself. We see a circle representing the lens in the camera and the triangle, indicative of the flash or an image being ...
How to Create & Launch a Marketing Strategy Follow these steps to build and execute a marketing strategy: 1. Set Clear Goals The first step is setting clear, measurable goals that help you understand where to focus your efforts and make it easy to see whether your marketing activities are wo...
“Admittedly, it works a little better now that I am an independent consultant. But for 13 years I ran an agency called Headscape. It would have been much more convenient if I have been blogging under their brand name rather than my own.” ...