By creating and using a strategic staffing model, a small business can maximize efficiency by ensuring it is staffed with the right number of people, possessing the relevant skill sets to meet critical business needs at the appropriate time. Accurate staffing is particularly important in a small b...
The McKinsey 7-S Model is applicable in a wide variety of situations where it's useful to understand how the various parts of an organization work together. It can be used as a tool to make decisions on future corporate strategy. The framework can also be used to examine the likely effect...
before you start creating something, you need to understand your target audience’s wants and needs. The latter is especially important. Understanding your target audience not only helps you create a product that meets their needs but also fosters a sense of connection and empathy...
Sales planning is an essential component of strong selling. This guide to the sales planning process will ensure your sales plan is sound and effective.
Download Now: Free Content Marketing Planning Kit In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for...
How to create your campaign strategy We recommend applying our RACE Framework to inform your campaign strategy. RACE is a practical strategic framework to help manage and improve results from your digital marketing. If you're still establishing the scope of digital marketing within your organizia...
Business initiatives can be explained in full or kept short depending on how you approach your marketing plan. To help you, here are a few steps you can take to create yours: Clearly define your business initiative:write a clear and concise description of the initiative, stating the goal. ...
Are you planning to launch a brand new product/service in your existing market? You will have to carefully weigh the pains, gains, and value of this new offer you will create. Prepare a GTM, a marketing strategy, and a marketing plan. ...
At the end of the day, I’m living proof that you can turn your passions into a profitable small business as an entrepreneur through blogging. To turn your blog into a viable business, though, you need to create a strategic blog business plan. How to Create a Blog Business Plan in 7 ...
You can do this through a simpleSWOT analysisto determine your brand's strengths, weaknesses, opportunities, and threats. Without this step, it's going to be very difficult to create a product that provides unique value to the consumer and stays competitive with the market trends of the day...