The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social mediaca...
boost brand awareness, and drive shoppers to your website. But, without a plan, it can feel like you’re throwing spaghetti at the wall and seeing what sticks. This is why it’s important to have a social media strategy.
How to Create a Social Media Content Strategy Here’s how to build a social media content strategy in eight steps: 1. Set Clear Social Media Goals Social media goals need to align with your broader business and marketing objectives. And clearly illustrate how your social media activities will ...
A sassy tone might not work for every brand, but strategy, consistency, and a unique point of view can make a lasting impression on and off social media platforms. Here’s why it’s important to have a social media presence and how to build one for your business....
So, in this article, I want to show you how to build an authentic and strong brand image on social media to amplify your media strategy efforts. Here’s the right way to get started. 1. Create a social media brand persona guide and remain consistent across every social channel you use ...
How to Create a Social Media Brand Ambassador Strategy/Program Your first step is to define your program. Look for the right people. Work with the people you’ve chosen. Conclusion For many of us it seems like social media has two sides: our friends and family who cheerlead, and the peop...
Learn why a social media style guide is crucial for your brand, the key components to include and see real style guide examples.
This simple process for finding, creating, and scheduling good social media content will help you stay on track and create an engaging brand for your business online. 1. Curate & create content First, it’s important to understand thedifference betweencontentcurationand contentcreation. Content cura...
have a well-rounded social media strategy in place if you want to be successful. By creating a strong social media presence, you can reach a wider audience, build brand awareness, and drive sales. Follow these tactics and tips to create a social media brand that people will love and ...
become more important in the era of social distancing and store lockdowns. As a tool for brand building, Facebook, Twitter, Instagram and other platforms offer value for merchants of all sizes. Here’s how social media branding works and what this type of marketing can add to your business...