When done correctly, implementing a brand positioning strategy can change the way customers perceive your brand and leave a lasting impression. Here's how.
How to Develop a Positioning StrategyThe small-restaurant operator's market research and analysis lay the groundwork for a marketing plan that effectively sets the operation apart from other restaurants large and sma...
How To Create a Retail Strategy (+ 9 Examples) A retail strategy will take your business to the next level. Learn the core components and get inspired by examples of top-performing merchants. Unify online and in-person sales today. For free.Talk to sales Whether you’re setting up shop ...
A content marketing strategy is a plan for creating and distributing content to attract your target audience and influence their buying decisions. It answers questions like who you’ll create content for, what type of content you’ll create, and where you’ll distribute it. For example, say ...
Appeal to your target market with proper positioning Choose a few brand codes to become distinctive Set strategic objectives for the year ahead Let’s dive into it. 1. Have your market research data ready It’s crucial to build your marketing strategy on data, not assumptions. You’re probabl...
How to create a market penetration strategy Now, market development isn’t always possible, meaning that you’ll need to still focus on growing your business by acquiring customers already served in a given market. One of the best ways to start developing your market penetration strategy is usin...
In an episode of the Shopify Masters podcast, Ashwin highlights the importance of unique positioning in brand strategy. “People think of branding and brand identity as aesthetics. They’ll say, ‘Hey, I want a candle brand and I want it to feel minimalist, luxe, and premium,’” he ...
When do you need to prepare a Go-to-Market Strategy? Despite their size and industry, most businesses tend to adopt the following four market strategies to scale. All of them assume careful market planning, but not every one of them requires you to create a full-scale Go to Market...
How do you create a good GTM strategy that works for YOUR product or service? First we definewhat“go to market” really means. Then we share our tactical approach onhowto build a go-to-market strategy for startups, mature software companies, and everyone in between. Finally, we explain...
What goes into a successful brand strategy? There are 9 elements of a brand strategy grouped into 3 sections: Brand Core, Brand Positioning and Brand Persona. In this article I will show you how to develop your, or your client's branding strategy like a pro. This is a step-by-step gui...