But, to serve the right ads at the right time, you need to know who’s doing what on your site. The Meta Pixel (previously the Facebook Pixel) cantrack audience activity, so you can deliver highly targeted campaigns to new and existing audiences. Table of contents What is Meta Pixel? W...
Facebook and video are a match made in heaven. Here’s how to create a Facebook video ad, with 10 examples to inspire your next campaign.
If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns. you burn dollars hoping thatmaybe something is working. If you use Facebook ads, you need to use Facebook Pixel to m...
Use this guide to learn more about what the Meta pixel is, how to create a pixel, and different ways to use a pixel to improve conversions and driveROIfor your ads. What is the Meta pixel (formerly Facebook pixel)? The Meta pixel is an analytics tool that helps you measure how effect...
Look, I’m not a programmer. I’m not all that technical. So, I won’t waste any more energy trying to explain how to code events with parameters.No, I have a much easier solution for you…There was a time when Facebook offered a tool that helped you generate pixel event and ...
Have you tried Facebook ads only to have your ad rejected because of the image? Or has your ad not converted in the way you had hoped? Typically the image you choose can be the culprit. The good news is that you don’t have to be a graphic designer to create good images (although...
Step 1: Set up a Facebook Ads account Create a Facebook Ads account if you don’t already have one by visiting the Facebook Ads Manager website and following the directions to set up your account. Step 2: Making a Facebook Pixel Select the menu and then ‘Pixels’ in your Facebook ...
I agree with Jeremy. Audience targeting based on their interests is a smart strategy. It ensuresmy ads reach people who are more likely to engage with my content, increasing their chances of opening the ads. Install Meta pixel Meta Pixel (formerly Faceboo...
3. Retargeting Facebook Ads – Pixel helpsretarget your adsto the existing target audience. Based on your customer’s event history, Pixel facilitates dynamic retargeting, allowing you to showcase specific products and services that align with customers’ preferences. This generates a personalized expe...
Facebook doesn’t include tools to generate content. It only allows you to decide whether to automatically or manually place the ads. You must rely on third-party tools to create the media before uploading it to the platform. Basic prompt tools are good for quick inspiration. For example, ...