Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner. As a franchise business owner, you can tap into the resources and ...
Franchising is a good option for anyone who wants to start a business without having to go it alone. When you franchise a business, you own and operate it, but you use another company’s brand name and products. Popular franchises include nationally recognized names like Marriott, Hertz, and...
Many business owners make an effort to create a brand for their businesses. Abrandrepresents the impact or lasting impression from all that is seen, heard, or experienced by customers who come into contact with a company and its products and services. In creating a brand, or branding, a busi...
A franchise is a business arrangement that allows someone to do business under another company's name and system. Because franchises offer a tested, turnkey approach to entrepreneurship, they're popular with people who want to own a business without starting from scratch. If you're wondering wh...
2. Create a solid business and marketing plan. One common misconception among entrepreneurs venturing into a franchise business is that their role as franchisees will be limited to cashing checks and lounging behind an executive office desk. While the franchisor will often require the franchisee to...
Before we can transition from self employed to entrepreneur, we first need to create a subtle but vital mindset shift. Self-employed people ARE the business, whereas entrepreneurs OWN the business. If you’re ever going to experience financial freedom in your company, the key ingredient is lever...
“Depend on Dakota!” It just rolled off the tongue. It was short, sweet, and to the point. Best of all, it was memorable. What makes a memorable brand name? Building a memorable brand name is imperative in marketing. Brand names bundle two elements together: ...
LESSON LEARNED: If your franchise brand wants to create significant competitive advantages in demand generation, focus on using mobile first approach and scalable technology. Question #2: Once you have a pipeline of candidates, how do you convert them?
How to Start a Business How to Make a Business Plan How to Decide on a Company Name How to Choose an Ownership Structure How to Register Your Business How to Comply With Legal Requirements How to Find Funding for Your New Business How to Create a Brand Identity for Your New Business Tips...
counselling from the franchisor. A Franchisor needs to be able to share and teach intellectual property to new franchisees and sometimes the entrepreneur can hold back the growth of the company if they are unable to communicate effectively to teach, train and sell the vision of the franchise ...