LEARN HOW TO PLOT AND STRUCTURE YOUR CREATIVE WRITING.How to Craft a Great Story takes you step by step through the process of creating a compelling and coherent plot and structure. It covers such basics as the traditional story arcs, and such advanced information as finding balance and marryin...
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How to Craft a Great Story: A Teach Yourself GuideChris SykesMcGraw-Hill
My Nine Steps of Story Structure are the simple building blocks of a compelling story. Follow this storytelling architecture to craft a really good story. If you want to take it to the next level, call me. I’ll get on a plane and do what I do best: teach you and your team how to...
A note from Jesse: I am delighted to host another guest post by friend Chip Bell, one of the best storytellers I know. You can learn more about how to craft great stories in his excellent new bookBook Mark: How to Be an Author.Chip’s guest posts have been quite popular and if you...
A great story always has a “why.” It is the main character’s raison d’etre, the driving force behind the journey to the what or the where. In a brand story, that “why” could be a pain point—a gap in the market that you aim to fill—or fulfillment of a passion. The answ...
You want to write a book. Maybe you have a great story idea. Maybe you have a big idea you want to share with the world. Maybe people have told you, “Your life should be made into a book!” But first, you have to learn how to write a book. ...
and regardless of how many plumbers, electricians, or carpet cleaners you can find, none of them will have the same “why”. Like people, each company has a different story. And it’s important that you craft this story and share it with the world so you can attract like-minded consumer...
A company's equity story can convey its unique value proposition, financial performance and risk management strategies in a way that is designed to resonate with potential investors. This story plays a pivotal role in its public listing journey. It goes beyond numbers, weaving together a data-bac...
A brand story is key to communicating your values and building emotional ties. Below, learn how to craft a brand story that’s uniquely your own. Photo byKelly SikkemaonUnsplash What is a brand story? A brand story tells the tale of how your company came to be. While it certainly can ...