We all hear the copy advice to “push benefits, not features.” No one wants feature specs, they want to know how their life will be better. That’s true but it leads to a beginner’s mistake: our benefits get too lofty. Grow your business! Find love! Lose weight! Make more money!
If you’re new to AI, here’s how it works: The user types a command, known as a prompt, into the text window of an AI program, and within a few seconds the AI completes the task. For example, if you wanted to write an Instagram caption, your prompt might be, “Write an Instag...
But to writegood copy, you need to know the techniques — and practice. If you've triedwriting copyfor your business, and feel like it isn't pulling in your desired results -- these tips are definitely for you. Time to Turn Passive Readers into Excited Customers: 13 ProvenCopywriting Tech...
这是Ray Edwards的How to Write Copy That Sells这本书的大纲整理。 由于翻译的不是很通顺(特别是后半部分),仅供参考。 原文出处:Book Summary: How to Write Copy That Sells by Ray Edwards 三句话概括概述本书内容: “没有其他技能可以像文案写作一样赚钱。” “您必须将自己的'大创意'或论点浓缩到一个...
How to write CLEAR copy that sells Don’t make readers use their brain. Even if you’re selling audience is 1. Make it easy to read Copy that sells isn’t impressive. It’s easy. Your reader shouldn’t have to stop reading to make sense of what you’re saying, even if just for ...
1. Write like a reader When it comes to copy, our writing isn't well-served by nitpickery or strict grammar rules. The impact of your writing matters far more than your personal vendetta against the occasional split infinitive. Get the Zapier blog in your inbox Subscribe Instead of focusin...
Now using takeaways from our data and the Semrush Content Writing Workbook, we’ll explore how towrite copythat really generates results. Here are 14 tips: 1. Ensure You Use a Correct Keyword Strategy To write copy that drives results, you should start with keyword research. Your primary ke...
Now, I’m not a “finance and operations” pro, but I have a hard time believing that the tone of this copy would connect with anyone. It’s entirely factual and informative… which [incorrectly] assumes that people make buying decisions rationally, sans emotion.. I’d venture to say tha...
High-quality copy is essential to a successful website. Learn the principles behind writing excellent text!
“So, as we can all see, CodeWarrior helps a) organize your projects, b) write once, and re-deploy for multiple targets, and c) hopefully, help you to always get your project done on time.” Assuming we could fit it into your budget, can we count on your support when selecting ...