You probably already think of LinkedIn as a powerful hiring platform. According to the company, over 75% of people who recently changed jobs used LinkedIn to inform their decision. LinkedIn’s utility for small business owners doesn't stop at recruiting and hiring. It’s also a great place...
Copywriters understand the big picture, including the brand identity and the buyer's journey, and then craft many types of copy that work together to achieve the business's goals. They help to properly articulate everything including: The fundamental components of a company's brand like the mis...
You can use the alumni tool to talk to people who can provide the inside scoop on what it's like to work for a company. Or you could connect with alumni in a city you want to relocate to and have an instant network. LinkedIn's job board also shows you alumni who work at compa...
After that, you will be prompted to fill in some basic details about your company. Start with your company’sNameand create your custom LinkedIn Company Page URL. Try to make this short and snappy — it’s more shareable that way. Don’t forget to add yourwebsite’s addresshere, as wel...
, company , and country . before importing a file, keep the following in mind: if your list of subscribers contains non-english characters, ensure the file is saved using utf-8 encoding before you import it. most text editors, such as notepad and textedit, offer encoding options when you...
Instead, use your cover letter as an opportunity to express your interest in the company and role, as well as what sets you apart from other candidates,” Elliott says. Sure, you knew that already – but it’s still easy to fall into the repetitive trap. “Specificity is your friend ...
If there’s one thing LinkedIn members find engaging, it’s a fresh idea. Publishing thought leadership content on your Company Page is one of the most powerful ways to grow your audience. Naturally, you will want to publish and promote your own content, but it’s also a good idea to ...
Of course, if you run your website alone, you can also do this exercise with “I” and “am.” This exercise will help your website sound the way you want it to. Establish a basic color scheme If your company already has a visual identity, the website you create should match it. ...
Yourcurrent job title& company What you can offer to an employer Career achievements Education level Names of valuable certifications Industry you work for Professional skills Lifelong passions Here are a few examples of simple LinkedIn headlines: ...
You need to take a page offline briefly for maintenance You want to A/B test new design or copy Google willcontinue to indexthe original URL, and the redirect won’t pass ranking strength to the new page. Because ranking strength doesn’t transfer to the new page, using a temporary redir...