The first, and most important step in any brand collaboration, is understanding who you want to reach with your new partnership. If you’re an influencer, you’ll be looking to work with brands that can help you
To kick off a brand collaboration, first identify your goals for the campaign, whether they are increasing sales, increasing engagement, or increasing reach. You can then reach out to potential partners to find brands that make sense for your industry or target audience and clearly communicate you...
Since the late 1990s, sustainability has become a pivotal focus for many leading brands. You see this clearly in the collaboration between Patagonia and Adidas. Patagonia, a pioneer in sustainable apparel, joined forces with Adidas to form the Sustainable Apparel Coalition (SAC). This coalition aim...
Like mega influencers, macro-influencers have substantial reach—with a hefty price tag. However, since they often have a more niche audience, a macro-influencer partnership could work well for brands looking to reach a specific but large audience. For example, since Mattie is a Black millennia...
Research potential partners and align your pitch for a successful collaboration. #brandpartnerships #leadgeneration” Click to Tweet Crafting Your Pitch Email When it comes to reaching out to brands, your pitch email is like a first date. You want to make a killer impression and convince them ...
Collaboration is an integral part of the YouTuber community, and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate, “collabs,” as they are more commonly known. Big brands often leverage the power of a celebrity figure or ambas...
Over the past 13 years, we’ve helped countless brands integrate social into every aspect of their business, leveling up their social expertise along the way. All that experience has informed this tested social media maturity model, designed to advance both your team and strategy. Section 1 What...
Great customer service means sticking with customers through the resolution journey, sending timely updates so they never feel left in the dark and going the extra mile to ensure complete resolution. Customers remember brands that make them feel valued and secure — and this is the best kind ...
brands that not only deliver excellent products and services but also use tools such as AI to improve their overall experience. By prioritizing customer service and the skills needed to excel, businesses don't just gain a competitive advantage; they create loyal customers who feel deeply ...
Whittling away at waste:Some brands are also turning to reverse logistics to address waste, exploring the use of reusable packaging that consumers can return or refill. The companies will clean and use the containers again — or refill them for customers. PepsiCo, for example, declared a globa...