A brand's reputation is really important for its success. In a world where social media and online reviews have a big impact, making sure your brand is seen positively is more important than ever. It can be tough to analyze how people see your brand, but it's important to find ways to...
Conducting a market analysis is the best way to understand your customers and achieve business success. Here's how to do it in 4 steps.
With a business impact analysis, you can gain clarity on how to prioritize your recovery efforts to minimize the losses from a major business disruption. In this blog post, we’ll explore what a business impact analysis is, why every organization needs one, and how you can conduct this ...
How to conduct a survey The questions you ask in your survey will be critical to the further development of your brand identity. Therefore, your questions and answer options will also need to be clear. They need to fully address the areas in which your brand needs to improve. Here are tip...
By the end, you’ll be ready to conduct your research, armed with the knowledge to make informed decisions that contribute to your brand’s success. Let’s kick-start your brand’s success together. Key Takeaways Brand research is a systematic process to understand consumer perceptions and pub...
When you conduct your SWOT analysis, you can then develop a marketing strategy that is consistent with the resources and capabilities of your company. Why Do a SWOT Analysis? A SWOT analysis forces you to examine your company from many different perspectives. The data you gather can help you:...
A brand health check is an analysis of how your brand is performing compared to your goals, and competitors.
In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.
So, how do you actually conduct a SWOT marketing analysis in a way that will help you get tactical and actual outcomes to follow up on? There are many practical ways you can do a SWOT analysis. Let's have a look first at exactly what you should be asking when conducting a SWOT analys...
Regularly conduct a brand audit. Your brand is a living organism and should evolve over time to stay relevant and current. Auditing visual elements, brand messaging, and customer perceptions at least once every quarter can help surface areas of improvement. Create a digital library for all your ...