In this white paper we advance the argument that there is no such thing as a commodity in business to business markets. The fact that a buyer says that all suppliers are the same is a fallacy. For a start, the name of your company is different to that of other suppliers and with it ...
Amazon, for example, has acquired a strong foothold in general retail through special deals with top brands like Nike and Calvin Klein that practically already litter the web. It’s impossible for you to compete with a business model that relies on ammunition that is stocked in the opponent’...
Knowing who your competitors are, what they sell and how they sell it, helps you create your own marketing strategy to build your brand.
Unlike older models of low-cost competition that were based on economies of scale, many new low-cost competitors have been able to be efficient at smaller sales levels due to a combination of the following strategies: producing 'good enough' products that provide extreme value by eliminating serv...
But how we think about competition and, more specifically, about the people who are our competitors, matters. I haven’t been able to shake the memory of a marketer I heard boasting about helping one local business put another out of business. For me, the conversation conjured up stark ...
Starting a business is a pursuit that appeals to many, but not everyone knows where to start. This guide will walk you through the elements of starting a business and explain what you can expect as you embark on the journey.
Steps to outrank your competition on Amazon In order to beat your competition on Amazon, you need to define, track, and target your competitors. Let’s see how it works! a. Define your competitors If you’re competing with more brands in your niche, this can be hard. ...
business-to-business (B2B) and business-to-consumer (B2C) engagement, as well as in the public sector. The post digital world is one where technology is the fabric of reality, and companies can use it to meet people wherever they are, at any moment in time—if they rise to the ...
its competitors. Unique innovations aren't always enough to make a market leader. In this article, adapted from a recent issue of theAltimetry Daily Authorityfree e-letter, Rob explains which traits set a business above the rest... and why certain types of companies make for great investments...
traditional competitors. companies need to undertake periodic exercises to gain a sense of the direction from where such threats can arise. the nature of competition in the modern world is changing, a reflection of how the business of business is dramatically transforming. whereas technological ...