As always in marketing, put the user first. People come to LinkedIn to scroll along and consume short form content. So use as many words as you need to get your point across—and no more. Tip #2: Finesse your LinkedIn headline On LinkedIn, the opening sentence of your post doubles as...
For starters, what shows up at the top of an Instagram user’s channel is based on the user’s own activity. So, as a business, you need to entice users to engage with your post, whether that means staying on it for a few seconds, or liking, commenting on, or sharing it. (More ...
If you want your brand to connect with an audience of professionals, you might advertise on LinkedIn. LinkedIn ad campaigns can reach people who make purchases on behalf of their companies, which makes them great for business-to-business advertising. Here’s how to use a LinkedIn advertising ca...
When you start a blog, think long term. To motivate yourself to blog regularly, you’ll need to write about something you’re genuinely interested in. If you choose a topic solely on the basis of its being popular or profitable, your efforts will peter out pretty quickly, along with your...
LinkedIn headline is the section at the top of the profile page where you describe yourself, your role, and skills in up to 120 characters.
It‘s also the most visible part of your profile; there’s a reason it’s shown in the snippet while prospects browse through potential candidates. Identifying your field’s keywords on LinkedIn gives you an advantage when writing your headline. Your headline should be tailored to your audience...
2. LinkedIn profile portfolio You canlink to visual examples of your workin the LinkedIn summary and job experience sections of your personal profile. Add your media by using the tools below one of your job experience entries. LinkedIn will create an image that links to where your document, ...
The important thing here is that if the person reads your “About” until the end, she is probably interested in your profile, so make sure youguide the person towards the next action to keep expanding the connection. The appearance of your “About” section on LinkedIn is also important. ...
Whether you’re a job seeker starting your search on LinkedIn or a tenured professional, your summary should speak to your skills, experience, and professional interests — think of it as your digital elevator pitch.Why a Good LinkedIn Summary is Important...