A soft bounce means the email address is valid, but your message is temporarily undeliverable, often for a reason on the recipient’s end (like a full inbox or busy server). The server will usually try to redeliver the message at a later time. It’s important to avoid email bounces as...
If there is something wrong, you will notice immediately. Reading the details of the bounces will help you find the cause. Some systems allow you to define the number of days (eg 180) after which a subscriber’s bounce information is discarded. In this way the smtp server will try to co...
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If a recipient is not available to access the email, then he sets an auto-reply to all the incoming emails. You receive an informative reply from the receiver. This is also considered as a type of email bounce back, but it does notaffect email deliverabilityor sender reputation score. Sour...
The first reason why you need to see if an email is valid is that sending emails to unverified addresses can have a negative impact on your email marketing program. That’s because when you don’t verify your email list, your bounce rates increase, and your engagement rates take a dive....
If left unchecked, they will cause more of your messages to land in spam or become blocked entirely. Unless you’re consistently sending messages with a large file size, soft bounce emails are not a major cause for concern. Hard bounced emails, however, require immediate action as they can ...
How to Process Bounced Emails with G-Lock EasyMail v6 This tutorial is for G-Lock EasyMail v6.xx. You can read the tutorial how to process bounce emails
On the other hand, the bounce rate refers to the percentage of people who do not receive your emails because the recipient’s mail server returned them. Both KPIs are important, but the one you focus on would depend on your goals. If your goal is to deliver your emails, you should focu...
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Soft bounce: Your email reaches the subscriber’s inbox but bounces back (possibly because their inbox is full). Future emails may reach the inbox. Although you should strive to avoid high bounce rates, it’s virtually impossible to have zero bounces. Some factors that cause bounces are out ...