Another way to check if Google Tag Manager is working is to dive deeper into the developer zone. We’ll need Chrome’s developer tools here (other browsers have tools as well, but Chrome is the browser of my choice, that’s why I’ll give it more attention). On Mac, you can access...
Also, if gtm.js is spotted, you will need to get access to the Google Tag Manager container of that website and then check the “Tags” section of it. If you see GA4 tags there, this means GA is installed. #2. Check other files on a website Sometimes, it is possible that you c...
Google Tag Manager is a free tool that allows you to add and update your Google Analytics tracking code and other tags on your site without having to update them in your site’s code. You can also use it to set up moreadvanced Google Analytics tracking features. In this article, we’ll...
To ensure your tracking is working as it should, do a test purchase on your website. Go to ‘Reports’ and then ‘Conversions’ to see if the transaction appears. Bear in mind that it may take several hours for conversions to show up in GA4, so don’t panic if you don’t see it...
In terms of the return on investment (ROI), it's much easier to measure paid search. That's partly because Google provides more keyword data that you can capture in Google Analytics (GA4). However, with paid search, ROI can stagnate or decline over time. With organic search, ROI is ...
AI is already a pretty formidable new growth channel. Here’s how to track your AI traffic in GA4 and Ahrefs Web Analytics.
One great way to improve the relevance of a page is to confirm that it incorporates all of the phrases it’s already ranking for. So let’s go find them… 4. SEO: What phrases is this page ranking for? For this part of our content marketing audit, we’ll go beyond GA4 and into ...
Google Analytics 4 is GDPR-neutral. As the user, you’re directly responsible for setting up a GA4 configuration that complies with European and US online privacy laws. Dark mode This might sound like a minor omission, and to some extent—it is. However, not having the option to choose be...
First, we are going to go through why you may consider disabling AMP on your WordPress website, and then we will walk you through the process. Google Analytics 4 Doesn’t Support AMP Google Analytics 4 or GA4 is the latest version ofGoogle Analyticsthat tracks your website and mobile apps...
To start, make sure you’re still logged in to your GA4 account. Then, navigate to theExploresection on the left-hand side of your dashboard. You can think of the Explore section as the main hub of A/B testing in GA4. This is where your testing data is kept and where you’ll spe...