Digital marketing has seen a huge shift to video in recent years, and YouTube has been a big part of it. YouTube is now considered thesecond largest search engine in the world, with more than one billion hours of content watched every day. It boasts more than2.7 billion monthly active u...
The term “shadowban” sparks debate in the YouTube community. Officially, YouTube’s algorithm doesn’t “shadowban,” but many creators experience the same effects. Unlike aYouTube ban, which is visible and occurs when you violate the app's policies or community guidelines, a shadowban hap...
Every day, YouTube users watchover a billion(yes, with a b) hours of YouTube videos, and yetonly 9% of small businesseshave taken the leap to start their own channel. As YouTube usage continues to soar, it becomes mission critical for businesses without a YouTube presence to jump in. ...
Most importantly, they want you to drive engagement to your videos and they’ll reward you with visibility. Most engagement metrics can be measured in YouTube analytics as likes/dislikes, comments, CTR, audience retention, average watch time, end screen clicks, card clicks, and the list goes ...
Learn how to calculate click-through rate (CTR) for different channels. Get tips to improve your CTR.
YouTube SEO combines basic SEO practices with YouTube-specific optimization techniques. If you’re new to search engine optimization, check out thiscomplete SEO guide. YouTube Ranking Strategy To be successful on YouTube, you’ll need a clear strategy. This strategy has two parts. First, you ...
t unlock the lion’s share of views you stand to gain from YouTube’s recommendation engine (via YouTube’s homepage and “Recommended for you” suggestions). In order to increase discovery of your videos, you need to know how the YouTube algorithm works and learn some handy YouTube ...
And lastly, in part 3, we will discuss a holistic approach to YouTube growth. Part 1, here we go. Quick but intense. The 27 YouTube Commandments To Grow Your Channel Create niche-specific channel, to increase viewer retention, conversion, and engagement ...
You have to pay close attention to your analytics if you want to create sustainable success over time on YouTube. The question is, which analytics do you pay the most attention to? Now you've probably heard, maybe even from me, that watch time, CTR, and retention are some of the most...
Here, you will also see stats like clicks, average CTR, and more. On top of that, AIOSEO recently added a powerful Content Rankings report to the Search Statistics addon. Content can decline in search rankings because it’s not optimized. But, with this report, you can e...