The Item revenue metric in GA4’s Ecommerce purchases report 2. Cart abandonment rate Check your store’s overall cart abandonment rate by building a funnel report inExplore > Funnel exploration. Use the settings on the left to tweak actions for your funnel steps. ...
It can be helpful to understand how first-time visitors interact with your site compared to returning users. To examine your new user conversion rate, navigate to the User acquisition report in the Acquisition collection. Use the horizontal scroll bar to find ‘Events’ and ‘Conversions.’ In ...
To calculate bounce rate in GA4, divide the number of bounced (or non-engaged sessions) by the total number of sessions x 100. The big difference between them is that dwell time measures how long someone spends on your site overall from a search result before they head back to the SER...
As promised, here’s a quick, easy-to-follow tutorial on building your first audience in Google Analytics: Step 1:access your GA4 property. In the bottom left corner, click ‘Admin’. Step 2:click ‘Data display → Audiences → New audience’. You’ll have the option to start with a ...
Let’s look at how to use Google Analytics Intelligence in more depth to track users, examine trends, and gain more insights about your digital marketing efforts.1. Collect and Prepare DataTo use GA4 AI, you need to connect your website to Google Analytics for data collection. Check out ...
If you look at only one dimension and many different metrics, there is no way to put your data indeepercontext than the first basic segmentation level. Let’s take a look at an example below: The data above shows me theaveragebounce rate per traffic source and medium combination. ...
From there, you’d need to analyze which keywords need to be replaced (hint: check Google Search Console for keywords that are bringing in the highest CTR).By switching your perspective and looking at the conversion rate of each goal through individual traffic sources, you can make better ...
To review your Google CTR,log in to Google Search Console. Then, click on “Search results” under “Performance.” Check the box next to “Average CTR” to see your site’s average click-through rate. You can also check CTR on a page-by-page basis. Scroll down to the table below ...
Tracking Bounce Rate in Google Analytics Tracking Time Spent on Your Website Tracking Pageviews Per Visit With Google Analytics 1. Tracking Your Most Popular Content The first thing you want to figure out is which posts and pages on your WordPress blog are popular amongst your users. Thesei...
Bounce rate vs. engagement rate:GA4 doesn’t measure bounce rate. Instead, it provides an engagement rate. Views vs. explorations:In UA, views segmented data within a property. GA4 replaces views with “explorations,” enabling advanced data analysis across properties. ...