我的记录 1/2 ¥57.9 价格￥129 剩余1 瞬变行为设计学 英文原版 Switch How to change things when change is hard 经管励志书籍 进口原版英语书 全英文版 商业“武功秘籍” 配送 至 选择地区查看预计配送信息 快递:0元起 服务支持退换 · 7天无理由退货 · 收货后结算 ...
【现货】Switch: How to change things when change is hard 瞬变 行为设计学 希思兄弟 Dan Heath & Chip Heath 正版进口 英文麦粒进口原版专营店 登录查看更多图片 > 【现货】Switch: How to change thin... 京东价 ￥ 促销 展开促销 配送至 --请选择-- 支持 加入购物车 ...
还需要感性的沟通。需要做的,是指明前进的方向给骑象人,然后直接刺激情感的大象,让它出发。就像当年乔帮主对史考利说的,“Do you want to sell sugar water for the rest of your life, or do you want to change the world?” 如何刺激情感?如何刺激到无意识层面的东西?这个就是纯粹的心理学问题了。暂且不...
Switch: How to Change Things When Change Is Hard.(Book review)Thomas, Chris
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? According to Chip and Dan Heath, the primary obstacle is a conflict that's built into our brains. Psychologists have discovered that our minds are ruled by two different systems - the ...
中文名字叫瞬变,某天在知乎游荡,看到了这本书的推荐,就在多抓鱼上买来读了。读了容易忘,理一理,可以帮助我记忆,也可以让我更能理解作者讲这个问题的思路。既然人家可以出书写一个事...
行为设计学:零成本改变 Switch: How to Chang Things When Change is Hard读书笔记(1/12) 最旺的仔 资深职场人士,常常在理想与现实中摇摆1 人赞同了该文章 [美]奇普·希思 丹·希思著 北京:中信出版社,2018.10 ISBN:978-7-5086-9025-4 前言 关于改变,你所不知道的三个事实 容器越大=食量越大 1. ...
When Change Is Hard Switch: How to Change Things When Change Is HardSwitch: How to Change Things When Change Is HardThe article reviews the book "Switch: How to Change Things When Change Is Hard," by Chip Heath and Dan Heath.doi:10.1080/10686967.2012.11918530James Kohnen...
行为设计学:零成本改变 Switch: How to Chang Things When Change is Hard读书笔记(6/12) 第五章 缩小改变幅度 抢先起跑:让对方感觉目标很近 1. 鼓励人们采取行动的办法之一,就是让对方感觉自己距离目标越来越近了。已经走完长途旅程的一段,似乎比从头开始的短途旅程更加振奋人心。有所进展的感觉很重要。我们的...
control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come ...