Now that you’ve set up your posting audience, let’s turn to yourOverview. Until you’ve customized yourAboutcolumn, your Facebook profile privacy settings will automatically be set to public. Here’s how to select who can see your intro information: Head to your personal Facebook profile ...
They reveal your most engaged audience segments, so you can optimize your campaigns through strategic audience testing. Read on for an overview of how to use Facebook’s audience insights tool, so your brand can make the most out of Meta’s biggest platform. Why is it crucial to understand...
How to create a Lookalike Audience on Facebook Let’s say you’re interested in putting together your first Lookalike Audience. Excellent! First things first: log into your Facebook Ads Manager account. On the left-hand corner, you’ll see the “Create Audience” dropdown. Again, the platfo...
While Facebook is an excellent place for branding or getting sales, one of the best uses for Facebook custom audiences is to upsell. Create a custom audienceof everyone who recently purchased a specific product or service, and thentarget this audience with upsells. Think of it as replicating...
And you can begin to ignore CPC. When it’s all said and done, lifetime value reigns at the top and should always be your guiding metric. But Neil, what does this have to do with Facebook audience targeting? Let me show you.
“Neil, we’re talking about Facebook here. Why are you bringing up Twitter?!” you ask.Not everyone will have a large Facebook audience. You can use other social platforms, though, to find similar data to use.For example, let’s type in a few software tools on Followerwonk.You can ...
Pin your announcement post to the top of your Page so it’s the first thing visitors see. This is especially useful if your audience needs time to adjust to the change. Leverage Stories or Reels Use Facebook Stories or short videos to share the news creatively. Highlight key reasons for ...
Meta Business Suite is the account that encompasses everything regarding doing business on Facebook, Instagram, and Audience Network. You'll use it to schedule posts, get insights and notifications, reply to messages, and more. Meta Business Suite now also includes Business Manager — which once...
When you turn Active Status off, you'll still appear active or recently active from any other places where you're using Facebook or Messenger, unless you turn off Active Status in those places, too. Based on this, we assume that Active Status audience settings on your computer apply to al...
To change your Facebook privacy settings, click on your profile picture, then selectSettings & Privacy>Privacy Center. Here, you'll find comprehensive options for protecting your account and information, as well as controlling who can see or share them. ...