Why can marketing ROI be difficult to measure? Measuring marketing ROI can be difficult because it’s a nuanced topic. While the above formulas look straightforward and easy to calculate, you need to consider the following factors: Attribution challenges A customer’s buying decision often involves...
To calculate your effective tax rate you need two numbers: your taxable income and the total amount you paid in taxes. Key Takeaways Knowing your effective tax rate can help you understand how well you’ve been managing your tax situation throughout the year. Your effective tax rate is diffe...
Our 15% savings guideline assumes that a person retires at age 67, which is when most people will be eligible for full Social Security benefits. If you don't plan to work that long, you will likely need to save more than 15% a year. If you plan to work longer, all things being ...
When you’ve trimmed your budget as much as you can, it’s time to find ways to save on everyday purchases.
To calculate sales tax, you need to multiply the price of an item or service by the tax rate. Here's how to calculate sales tax: Determine your total sales tax rate:Use the calculator above to find out the tax rate applicable in your area. For this example, let’s say your total...
Feel like you’re paying too much or not enough in federal taxes? Here’s how to calculate and adjust your tax withholding.
Income replacement:Calculate how much money your family would need to maintain their standard of living if you were no longer there to provide for them. A common rule of thumb is to aim for 60% to 80% of your individual post-tax income, but this can vary based on your specific circumsta...
If students sense that a program will lack rigor and be “easy,” that may be a sign to avoid it, says Kristen Willmott, a senior private counselor and graduate school admissions director at admissions consulting firm Top Tier Admissions. “If you’re going to go through the trouble o...
Going back to Debbie Millman’s definition of “deliberate differentiation,” a brand can’t appeal to everyone all at once. In fact, good branding requires you to commit to a smaller, well-defined niche. As part of yourbrand strategy, compose a list of adjectives describing your company’s...
For visitors who aren’t ready to buy yet, bring them into a conversion marketing funnel and nurture them over time. We’ve put together a whole list of ways toincrease conversions throughout your sales funnel. For capturing email addresses at the top of the sales funnel, there’s no bett...