RFM stands for recency, frequency, and monetary value. The idea is tosegment customersbased on when their last purchase was, how often they’ve purchased in the past, and how much they’ve spent overall. All three of these measures have proven to be effective predictors of a customer's wi...
Valentin: Today I’m going to speak about customer retention rate optimization and how to build an RFM score. This is available for e-commerce websites but not only for them. So today I’ll share about how to use the Recency Frequency and Monetary Model to drive Continuous Growth.These ar...