corresponds to the social distance aspect of construal level theory. This understanding reflects the notion that consumers’ emotional attachment to brands mimics social attachment. For example, nostalgia has been identified as one type of consumer–brand relationship (Fournier and Yao1997; Smit ...
One of the first measures of the government was to calculate and re-negotiate hospitals’ debts to the pharmaceutical industry (Pereira Citation2018, 132). For this purpose, representatives to the troika were asked to speak directly to the pharmaceutical industry (Informant 19 Citation2018). ...