A trademark has three functions: To distinguish the goods or services of the enterprise from those of another. To indicate the source or origin of the goods or services. To represent the goodwill of the trademark owner and to serve as an indication of the quality of his goods or services....
Trademark Dos and Don'ts Remember that trademark rights are established by use. In order to maintain your claim over a mark, you have to be sure that you are using the mark properly. This page covers a lot of useful advice to keep in mind when it comes to the use of your trademark....
So when should you consider registering your trade name as a trademark? There are two types of customers who may be interested in what you have to offer. The customers from the first category buy your services or products after looking for these specific services or products, as in “I’...
It should also be unique enough to differentiate your company from the competition. Because your brand name (blog name) and logo are part of the DNA of your brand and your business, applying for registration of the copyright and trademark of both is an important consideration. Do you need ...
Here are the main reasons to trademark your logo: Priority:By registering your logo as a trademark, you have the priority to use it. So, let’s say there is someone in your geographic area who wants to use a similar logo. There’s not much you can do to prevent them from doing so...
If you have a domain name in mind, it’s a smart move to register it before someone else does. We’ve seen plenty of cases where a perfect domain gets taken just as someone was ready to buy it. This is why many savvy entrepreneurs register domain names for their ideas early, e...
Once a business name has been trademarked, it's possible to sell orbuy that trademarkif the owner so chooses. This means that it's entirely possible to reach out to a business owner and try to negotiate a sale. While you’re less likely to be successful with large, established businesses...
Patent and Trademark Office describes as "a group of words that are used together in a fixed expression" — allows you a few rights: it protects your intellectual property, it gives you exclusive rights to use that phrase in commerce, it helps you build a brand around the phrase, it ...
Check for trademark infringement Both major and minor brands alike take issue with others using their trademarked names. Even if you’ve just made an innocent mistake, the legal hassle involved in a lawsuit and having to rearrange your web presence could be costly. ...
A final step before you lock in a name for your company is to do a trademark search. A basicsearch of US trademarks is free. It gives you some confidence that you're not choosing a name that will lead to an expensive lawsuit in the future. ...