From solar power to luxury roses: Investor discusses opportunities in Africa Jaco Maritz15 February 2024 Alexis Caude, managing partner of Africa-focused private equity firm Adenia Partners, shares his investment insights. South Africa: The journey of Ian Fuhr, founder of Africa’s largest beauty ...
People buy from brands they can relate to, which is why it’s essential to show your brand values in the content you create. Collaborating with influencers is a great way to do this, likethis paid partnershipbetweenVick’sand@momduty. The mommy blogger highlights her family in the content ...
he says. "People living in South Africa often ship poor-performing solar products back home to their families in rural Malawi for repair and/or use; so what is considered not functional in one context is considered good enough in another." ...
"Every time we get a new client, we give to this project, and they use the money to make a loan to a female entrepreneur in Malawi. When her business is successful, she pays back the loan and it's loaned out again." That's the kind of leverage Lizars is looking ...
In this episode of Shopify Masters, we’re in London, UK, chatting with Edwin Broni-Mensah, founder of GiveMeTap, a social enterprise that’s reducing plastic waste by mapping out establishments that offer free tap water, and building wells in Africa to
Seattle-based travel clothierExOfficioshares Kostanecki’s design philosophy, according to General Manager Brian Thompson. “A lot of brands think about the ‘what’ of what they do: ‘We make shirts, or cars, or coffeemakers.’ But people don’t buy what you do; they buy why you do it...
The best place to shop for these are the Night Markets. I buy a shirt (not t-shirt) that reflects the local country at every country that I travel. 300 baht (approx. US$ 8.50) is more than I would pay in Bangkok and especially Pattaya. Everything is negotiable. ...
It’s important to note that share-of-voice can be tracked by volume or reach. For instance, your competitor may have a higher volume in terms of mentions, but you might be in higher-reach publications. 4. Social engagement How many shares and social comments the coverage you generate ...
Share of voice: Share of voice analyzes the percentage of conversation around a brand in comparison to its competitors. This metric helps businesses gauge how they are resonating with their audience. Social Media Engagement: The number of likes, shares, and comments on social media can illustrate...
Last but certainly not least, consider theintent behind the search. Keyword intent takes the user’s thought process into account. In other words,whywould a user be searching for this keyword? For example, if someone is searching for a “red blazer,” chances are they want to buy a red ...