Brand equity is a positive feedback cycle; the more that a company builds, the more money it has to build even more brand equity in the future. This is exactly how companies like Nike, Kleenex and Tylenol have managed to become the industry icons they are today. As they invest more mone...
Brand equity is a positive feedback cycle; the more that a company builds, the more money it has to build even more brand equity in the future. This is exactly how companies like Nike, Kleenex and Tylenol have managed to become the industry icons they are today. As they invest more mone...
How to Use the Equity in Your Home or Business Today to Invest for TomorrowKristie Lorette
Equity represents an ownership stake in a business. It doesn’t matter whether the business is a one-person operation with a single owner or a giant multinational corporation with millions of investors who all own a sliver of the company—equity refers to the same thing. Equity can be—and...
In the early twentieth century, Madam C.J. Walker, a Black, woman entrepreneur, built her business as a way to provide economic opportunity for Black women during a period marked by racial discrimination and sexism. Racial equity was an integral part of Walker’s business model, which sought...
What it is, how it impacts your business, and how you can benefit from it Brand equity is how much your brand is worth in the eyes of consumers. It’s the sum of every interaction that customers have with your products and brand, and translates to how much they’re willing to spend ...
Starting a business is a pursuit that appeals to many, but not everyone knows where to start. This guide will walk you through the elements of starting a business and explain what you can expect as you embark on the journey.
Home equity loans vs. business loans: What’s the difference? While they’re both forms of financing, ahome equity loandiffers from a business loan in several ways. A home equity loan or line of credit (HELOC) is a debt that’s secured by your home, similar to a mortgage. Basically, ...
Brand equity measures the value of a brand as perceived by consumers. Learn why it matters and how to build it for your business!
Brand equity is a measure of the perceived worth of a brand or product in the eyes of consumers. Learn how to build and strengthen your brand’s equity.